How is social media helping Gen Z in the housing market?
Helping Gen Z onto the property ladder
One of the positive impacts of social media? It’s helping Gen Z navigate the housing market in unprecedented ways. Platforms like TikTok and Instagram are reshaping how this generation of prospective homebuyers are approaching the property search and buying process. In fact, these platforms are Gen Z’s primary sources of information. According to Forbes, approximately 70% of this demographic uses social media as their first port of call over traditional search engines. Bearing this in mind, here are some ways social media is helping Gen Z navigate the home-buying journey.
Gen Z and social media marketing for property
Increased visibility of property listings
The prevalence of estate agents using social media marketing for property allows Gen Z to discover a wide range of homes in different neighbourhoods, without having to make costly trips to explore them in person. High-quality images and virtual tours capture attention, giving Gen Z the opportunity to weigh up their options before making further enquiries and booking viewings.
Real-time insights from property market experts
Social media is home to a growing number of accounts from industry experts, including estate agents, mortgage brokers and solicitors who are busting jargon and making it easier to understand the steps, costs and legal processes involved with buying a home. From short, snappy videos to live Q&A sessions, these experts are breaking down complex topics like mortgage interest rates and changing government policies in real time, equipping Gen Z with the most up-to-date information for navigating the housing market.
Authentic stories from homebuyers
Social media also enables Gen Z to gain insights beyond the traditional channels used by estate agents, whether through influencer recommendations or user-generated content from peers. From saving for a deposit and the ins and outs of buying a first home to decorating tips, content creators provide an authentic peek behind the scenes of these processes, giving Gen Z a clear picture of what they can expect as a first time buyer.
What does the future of housing look like for Gen Z?
Gen Z is seeking homes aligned with their values and aspirations, including properties featuring the latest technology for homes. Many new-build homes are adapting for this generation, with the integrations of smart home solutions and energy-efficient features that support sustainability, as many members of this generation ae increasingly concerned with environmental issues.
At Share to Buy, we make your choice easier with a selection of new-build homes across England, available through alternative homeownership schemes such as Shared Ownership. Get your home-buying journey underway using our property portal.
