Discount Market Sale: What is it?

How can the Discount Market Sale scheme help me buy a home?

What is Discount Market Sale?

Discount Market Sale – also known as Council Shared Equity or a reduced market value scheme –  is a low-cost homeownership product designed to make buying a home more accessible for eligible first time buyers.

Under this scheme, housing providers offer a discount on the purchase price of new-build properties, usually around 20%, making them more affordable than homes sold on the open market.

Discount Market Sale is only available to people living or working in London, who do not already own another home, and whose income does not exceed 45% of the Discount Market Sale price of the property. You can learn more about the eligibility criteria for Discount Market Sale here.

How does the Discount Market Sale scheme work?

Eligible applicants are given a discount of approximately 20% on qualifying properties, with the scheme aiming to help low and middle-earners who live or work in the borough to get onto the property ladder.

Applicants can purchase a new-build property at a percentage of its market value. When selling the property in the future, they will receive the same percentage of its market value back, ensuring the home remains affordable for the next buyer.

Where can I find a Discount Market Sale home?

Interested in exploring available Discount Market Sale properties and finding your path to homeownership? Visit our property portal to discover the possibilities. You’ll also find helpful information about the scheme, including details on eligibility and affordability in our guides and FAQs. Start exploring your options today.