London Home Show Sponsors: Meet Places for People

Why Shared Ownership with Places for People is the smarter choice

Renting can feel like a dead end—but homeownership is within reach

For many aspiring homeowners, getting onto the property ladder can feel like an uphill battle. With rising house prices and costly deposits, homeownership can feel out of reach. The frustration of paying expensive rent each month—knowing that money isn’t building your future—can be overwhelming. But what if there was a way to break free from the rental trap and start investing in your own home?

That’s where Shared Ownership comes in.

How Shared Ownership makes homeownership possible

Shared Ownership is a government-backed scheme designed to make homeownership more accessible. Instead of buying a property outright, you purchase a share—typically between 25% and 75%—and pay a reduced rent on the remaining portion. Over time, you have the option to buy more shares, a process known as staircasing, until you eventually own your home outright.

With Shared Ownership, you can buy a new home more quickly and cost-effectively. A deposit of just 5% of your share means you can step onto the property ladder much sooner. And because you’re borrowing less, your monthly mortgage repayments will also be lower.

The financial benefits of Shared Ownership over renting

Renting privately is often seen as the only option for those who can’t afford to buy outright, but in reality, it can be far more expensive in the long run. Shared Ownership provides a more affordable and flexible way to own a home. Here are some key financial benefits:

• Lower monthly costs: With Shared Ownership, you pay a reduced rent on the share you don’t own, typically set at 2.75% of the property’s value per year—often much lower than private rental costs.
• More security: Unlike private renting, where landlords can increase rent or decide to sell, Shared Ownership offers long-term stability.
• A path to full homeownership: Every rent payment in the private sector contributes to your landlord’s mortgage. With Shared Ownership, you’re investing in your own future, growing equity in a home that’s yours.

Shared Ownership helps secure your future

Shared Ownership is a long-term investment in your future. As long as you keep up with your rent and mortgage, your home is yours for the long term—often with a 125-year lease or more. You can gradually increase your share through staircasing, eventually owning your home outright. Plus, if property values rise, the value of your share increases too, providing a potential financial gain in the future.

Why choose Places for People for your Shared Ownership home

With over 50 years of experience, Places for People is a trusted homebuilder, dedicated to creating thriving Communities and delivering high-quality homes designed for modern living. Our Shared Ownership properties range from stylish apartments for first-time buyers to spacious family homes in vibrant neighbourhoods.

Our developments, found in sought-after locations across the UK, offer great transport links, green spaces, and essential amenities for a well-connected lifestyle. Whether you dream of city living, a suburban retreat, or a countryside escape, our Shared Ownership homes cater to different lifestyles and budgets, making homeownership more accessible for everyone.

Meet us at the London Home Show

Join us at the London Home Show on 26th April 2025 at Stand XX to explore your Shared Ownership options and see how we can help you step onto the property ladder.

Or, start your journey today—browse our available homes and take the first step towards homeownership with Places for People.

Attend the London Home Show

Tickets for the London Home Show are free, but visitors must register in advance to attend. For more information, or to reserve your place at the capital’s no.1 first time buyer event, please visit the Eventbrite page.

Share to Buy lists thousands of affordable properties across the country, including those available through Shared Ownership, Rent to Buy, London Living Rent and Discount Market Sale. Learn more about the different buying and rental schemes available today.